How to Create a Google Review Link and QR Code

A customer at the counter says, “Sure, I’ll leave you a review. Where do I go?” You start explaining how to search for your business and scroll down to the stars, and you can see you’ve lost them.

A direct link fixes that, and it’s the simplest way to get 5 Star Google Reviews in Australia from customers who are willing. You create it inside your Business Profile: select Read reviews, then Get more reviews. Google gives you a short link and a QR code, both free, in about two minutes.

We set these up for clients at BuyReviews before we send a single request. Here are the exact steps, plus where to put the link and code once you have them.

How do you create a Google review link?

You’ll need to be signed in to the Google account that manages your Business Profile.

1. On a computer, open Google and sign in.
2. Search your exact business name. Your Business Profile appears with management options.
3. Select Read reviews.
4. Select Get more reviews.
5. Select Copy to copy the link, or choose one of the share options.

Google lets you share straight from that screen by email, WhatsApp or Facebook. If you pick email, it sends from the address linked to your Business Profile.

Paste the link into a note on your phone right away. You’ll use it every day.

How do you create a Google review QR code?

The QR code sits on the same screen as the link.

1. Follow steps 1 to 4 above.
2. Find the QR code shown beside your review link.
3. Right-click the code and choose Save image as.
4. Save it somewhere you’ll find it, with a clear file name.
5. Send the image to your phone or your printer.

When a customer scans it, the code takes them directly to the review form for your business. There’s no searching and no scrolling.

Can you do it on a phone?

You can get the link on a phone, but not the QR code. Google says QR codes can only be generated in a computer browser.

Our advice is to do the whole setup once on a laptop or desktop. Save the QR image, send it to your phone, and you’re done. After that, you can share the link and the saved image from any device.

Do you need a Google review link generator?

No. Plenty of websites offer a free Google review link generator, and some ask for your email or try to sell you a subscription afterwards.

You don’t need them. Google’s own link is free, it’s short, and it goes straight to the review form. We’d stick with the official one, because you know it’ll keep working with your profile.

Why can’t you see the “Get more reviews” option?

It’s nearly always one of four things. Run through this checklist.

• You’re signed in to a personal Google account, not the one that manages the profile.
• You’re on a phone or tablet and looking for the QR code.
• Your Business Profile isn’t verified yet.
• You searched a shortened version of your business name, so the profile panel didn’t load.

If the profile belongs to a former staff member or an old agency, ask them to add you as an owner or manager first. It’s worth sorting out, because you need that access to reply to reviews too.

How do you test the link and QR code?

Test before you print anything. It takes one minute.

1. Open a private or incognito browser window.
2. Paste your review link into the address bar.
3. Check that it opens your business, with the star rating and review box showing.
4. Scan the QR code with your phone camera and check it opens the same page.
5. Ask one staff member to try it on their own phone.

Customers need to be signed in to a Google Account to leave a review. If the test asks you to sign in, that’s normal.

Where should you share the link?

Anywhere a customer already hears from you. Google’s own suggestions are receipts, thank-you emails and the end of a chat conversation.

We’d add four more. Put it in the text you send after a job, in your email signature, at the bottom of your invoices, and in a short review request email template you can reuse. In our experience, the text sent on the day of the job brings in the most reviews.

Where should you put the QR code?

Put it where customers pause. For a shop or cafe, that’s next to the payment terminal. For a clinic or salon, it’s the front desk. For trades, it’s the back of a business card or the bottom of the invoice you hand over.

A few practical points on printing. Keep the code at least a few centimetres wide so phones can read it from arm’s length. Print it dark on a light background. Add one line above it, such as “Scan to leave us an honest Google review”, so people know what it’s for. Then scan the printed version yourself before it goes on display.

What should you avoid?

Don’t attach an offer to the link or the sign. Google bans discounts, gifts and prize draws in exchange for reviews, even for real customers.

Don’t hand customers a shop tablet to write the review on. They need to be signed in to their own Google account, so let them use their own phone.

And don’t share the link only with customers you expect to be positive. Ask everyone. If a critical review comes in, respond to negative Google reviews within a day. If a review is from someone who was never a customer, select the three dots and Report review, which is the proper way to remove fake Google reviews.

What comes after the link?

The link makes reviewing easy, but it doesn’t do the asking. That part is a routine: ask in person, send the link within the hour, and remind once a week later.

BuyReviews can run that routine for you. You share your customer list, we send the requests with your review link, and your customers write their own words. It’s how we help clients get Google reviews and improve Google reviews month after month. For anyone working out how to get more Google reviews, the link is step one, and it’s the starting point of online reputation management in Australia.

Frequently asked questions

How do I get my Google review link?

On a computer, sign in to the Google account that manages your Business Profile and search your business name. Select Read reviews, then Get more reviews. Google shows a short link you can copy or share by email, WhatsApp or Facebook. It opens the review form for your business directly.

Is the Google review QR code free?

Yes. Google generates the QR code for you at no cost, in the same place as your review link. You don’t need to pay a QR code service or a link generator. Right-click the code, choose Save image as, and print it wherever customers will see it, such as your counter or receipts.

Can I make the QR code on my phone?

Not the QR code. Google says QR codes can only be generated in a computer browser. Do it once on a laptop or desktop, save the image, and send it to your phone. After that you can share the saved image or the link from any device you like.

Does the review link expire?

Google doesn’t mention an expiry date, and we haven’t seen a link stop working on its own. Still, test your link and scan your printed QR code every few months, and again after any big change to your profile. A broken code on a counter sign can cost you reviews for weeks before anyone notices.

Do customers need a Google account to use the link?

Yes. Google says customers must be signed in to a Google Account to leave a review. The link or QR code takes them to the review form, and if they aren’t signed in, Google asks them to do so first. Most people with Gmail or an Android phone already have an account.

What should you do next?

Sit down at a computer today, create your link and QR code, and test both. Save the link in your phone’s notes before you close the laptop.

When you’re ready to put it to work, share your customer list with BuyReviews and we’ll help you get Google reviews by sending that link to the people you’ve served.